M kimono is an online kimono sewing school based in Nagoya run by a certified Kimono tailor Miki Wakamatsu.
Miki previously created a logo on her own, but wanted to re-brand to adequately capture a broad international audience.
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Branding to represent a mix of Japanese traditional and modern identity
Logo that is recognizable as Japanese kimono on first sight, even from the alphabetical brand name “M kimono”
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Branding, including style guides and templates for social media
Logo which emphasizes hand sewn Japanese craftsmanship
Visual identity expressing precision while having an organic feel
Landscape
Portrait